• Senior Analyst Analytic Technologies

    Post Begin Date 7 days ago(11/7/2018 2:05 PM)
    Requisition ID
    2018-25113
    Category
    Corporate
    Location
    US-TX-Dallas
    Employment Type
    Regular Full-Time
    Department
    30-Marketing
  • Overview

    We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

    Responsibilities

    WORK ACTIVITIES/CONTEXT:

    • Leads the design and instructs the implementation of our digital marketing analytics solutions
    • Translates business reporting needs into viable web analytics solutions and tracking requirements
    • Leads the efforts to build a fact base and assemble business cases for strategic recommendations that are technical in nature
    • Owns the Southwest analytics implementation strategy as our subject matter expert, and serves as a primary point of contact for 3rd parties on analytics implementation efforts
    • Owns the requirements for creating page level analytics tags, any necessary execution, and all documentation, implementation, and testing of code in partnership with Business Owners and analytics teams
    • Self-directed through ambiguous data exploration with ability to independently employ a wide range of mining and analysis methods
    • Gathers data across platforms, creatively exploring alternate methods, ensuring data integrity
    • Synthesizes data to address the what, why and how of business questions and business applications, knowing how to contribute to Marketing strategy
    • Increasing the value of analytics tools by discovering, proving, and promoting more sophisticated and innovative tool uses
    • Driving the technical strategy and roadmap development for the digital marketing analytics practice area
    • Tells a compelling and relevant story that conveys well thought-out recommendations, explains complex concepts in a straightforward manner with actionable recommendations, presents with poise and confidence
    • Collaborates well with others, builds relationships with business owners, influences and takes consultative approaches as appropriate, drives forward and follows through against established timelines
    • Is adaptable to evolving business needs and a changing environment
    • Solution oriented; positively impacts the environment of his or her direct team and Marketing department
    • Works with leader to align on priorities, constructively address project work, and build personal development plans

    Must be able to meet any physical ability requirements listed on this description.

     

    May perform other job duties as directed by Employee’s Leaders.

    Qualifications

    BASIC QUALIFICATIONS:

    High School Diploma, GED or equivalent education required.

    Must be at least 18 years of age.

    Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.

     

    EDUCATION:

    • Bachelor's degree required
    • Function specific degrees preferred (Computer Science, Programming, Information Systems)
    • Advanced degree preferred

    WORK EXPERIENCE:

    • Minimum 5 years' experience in related field required or, minimum 3 years with advanced degree
    • At least 3 years' experience with Marketing Technologies required
    • Experience with spreadsheets, databases, and database reporting tools required
    • Minimum 3 years experience in business analytics, Customer segmentation, and/or digital/online marketing required
    • Intermediate understanding of HTML, CSS, JavaScript and browser cookies is required
    • Minimum 3 years of project management / execution skills preferred
    • Minimum 2 years of experience with Adobe Analytics and Adobe DTM/Launch is preferred

    SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:

    Must be able to comply with Company attendance standards as described in established guidelines.

    • Strong Excel, PowerPoint and Word skills required
    • Possesses strong strategic, analytical and problem solving skills
    • Familiarity with the airline industry and/or field of marketing preferred
    • Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
    • Handles high volumes of work with ability to prioritize effectively and hit promised timelines
    • Delivers high quality work within a low-cost environment

    OTHER QUALIFICATIONS:

     

    Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.

     

    Southwest Airlines is an Equal Opportunity Employer

     

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