We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
The Customer Strategy Intern will work on the Customer Strategy Team within the Marketing Department. The Customer Strategy Team is part of the Marketing Strategy Team, which also includes Strategy groups focused on Local Markets and System-wide efforts. Customer Strategy looks at data about our Customers to determine our target Customers and relevant tactics to employ. Working with the rest of the Marketing Strategy Team, Customer Strategy brings a Customer focus on all projects to influence the go-to-market plan for the department.
DUTIES & RESPONSIBILITIES:
Intern will be exposed to Customer Segment Strategies development and tracking, including concept ideation, development, launch, and ongoing maintenance.
Research and maintain knowledge base of competitive Customer Relationship Management (CRM) initiatives.
Attend cross-functional meetings.
Report on status and performance of various campaigns and support planning functions.
Serve as the liaison with multiple internal Teams.
High School Diploma, GED or equivalent education required.
Must be at least 18 years of age.
Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.
Progress towards a bachelor's degree with a major Marketing.
Minimum junior level.
To be eligible must be currently enrolled as a full-time student (minimum 12 credit hours).
Maintained 3.0 or above cumulative GPA.
Proficient in MS Office Suite (Excel, PowerPoint).
Leadership experience on campus preferred.
Experience with customer segmentation is preferred.
Experience in a classroom or professional setting developing targeted marketing campaigns.
Previous part-time work experience or previous internship preferred.
Membership in an organization or club related to Marketing/Business is preferred.
Must be able to maintain confidential information.
Must be willing to contribute during brainstorming sessions, and actively participate from concept to execution.
Strong written and verbal communication skills.
Ability to show initiative and be a self-starter.
Ability to work independently and the willingness to function as a part of a Team.
Ability to coordinate multiple tasks and complete assignments with tight deadlines.
Must be detailed oriented.
PLEASE BE PREPARED TO PROVIDE THE FOLLOWING INFORMATION (IF REQUESTED):
“Why Southwest Airlines” essay (Length determined by author).
Letters of Recommendation.
Full-time/40 hours per week.
$15.00 per hour + flight privileges
This position is located in Dallas, Texas at the Southwest Airlines Headquarters building.
All students must apply online at www.southwest.com/careers
Southwest Airlines is an Equal Opportunity Employer.